Mehdi Jaouadi

Mehdi Jaouadi

Partner, South East Asia

Mehdi is a Partner leading Thailand and Vietnam YCPS offices as well as the Co-CEO of YCP Interactive Solutions, the digital B2B innovation division of YCP Group. He has over 13 years of experience in business development, consulting, digital and marketing within FMCG, healthcare, automotive, construction, manufacturing, oil & gas, and renewable energy sectors. His career spans Asia, Europe, and Latin America, focusing on market expansion, digital strategies, and scaling growth within top-tier MNCs. He holds a Bachelor of Arts in International Business Management from Edinburgh Napier University and a master’s in management from EDHEC Business School.


  • Master in Management - EDHEC Business School
  • B.A. in International Business Management - Edinburgh Napier University


FMCG, Healthcare, Personal Care, Food, E-Commerce, Consumer & Retail


Thailand, France, UK, Mexico, Myanmar, Cambodia, Laos