Craig Morin

Craig Morin


Craig is our Partner based in Hong Kong. He has 20+ years of experience as a supply chain leader including 10+ years in management consulting and 10 years at Adidas as a Senior Director for Distribution Asia. He is passionate about delivering projects with a sustainable impact, and has delivered projects on network design, omni-channel enablement, designing, implementing, and improving distribution facilities and assisting companies to reduce their environmental footprint.


  • MBA from Kellogg - HKUST
  • MS in Industrial and Systems Engineering from Virginia Tech.

Industry experience

Logistics, Consumer goods, Footwear/ apparel and sports goods, Sustainability

Relevant country experience

Greater China, Japan, South Korea, Singapore, US, EU, Mid East