Unveiling the Potential of the Halal Industry: Emerging Trends in Southeast Asia

YCP Solidiance provides an overview of the halal industry in SEA, including trends and outlook in key areas like halal food, tourism, and cosmetics.

August 2023 , by Septian Waluyan Naithy Cyriac, Adeline Ooi, Zoe Foo, Rachel Siah, Lilin Yeong

The State of the Global Islamic Economy Report (GIE) 2022 reveals that the world’s Muslim population of 1.9 billion people spent around USD 2.0 trillion in 2021 on halal goods and services, which reflects a strong CAGR of 8% from 2015 to 2021. Although the projected CAGR from 2021 to 2025 is slightly lower at 7.5% due to supply chain disruptions caused by the COVID-19 pandemic and the Ukraine war, the global halal industry is expected to continually expand. 

Industry growth is driven by several key factors, namely: the growing Muslim population and adherence to halal practices; rising demand for halal products from non-Muslim consumers; the implementation of national strategies for halal industry development, and the establishment of a digital halal ecosystem due to adoption of technology within the sector.  

However, the global halal industry also faces significant challenges due to the lack of a standard regulatory system across countries, which can potentially increase production costs or limit market access. In the halal industry in Southeast Asia (SEA), where there are several key member-countries of the Organisation of Islamic Cooperation (OIC), the challenges faced are particularly evident.  

Key Players in the Halal Industry in Southeast Asia 
OIC countries are projected to experience faster GDP growth when contrasted with the global average, with a projected CAGR of 7% from 2020 to 2026. An overview of the halal industry growth in SEA can be seen in notable OIC member-countries Malaysia, Indonesia, and Brunei, which hold significant roles in the region’s halal industry. Malaysia is a founding OIC member and has a thriving halal sector, while Indonesia has the largest Muslim population in SEA. While not as large as the other member-countries, Brunei is an emerging player in the SEA halal industry. 

In response to shortages over the past few years caused by the COVID-19 pandemic, the halal industry in Southeast Asia has witnessed a surge in investment in halal consumer goods, Islamic finance, and other sub-sectors. Non-OIC countries such as Singapore, which is a travel and work destination for many in the region, have also started investing in halal products and services to expand cross-border trade and export. In fact, Singapore placed seventh in the GIE 2022, showing a favorable environment for halal goods even in SEA countries that are not predominantly Muslim. 

This report provides an overview of the future outlook of the halal industry in SEA by looking into the leading players, challenges, and opportunities for growth in the region, taking a deep dive into halal consumer goods and Islamic finance in Indonesia, Malaysia, and Singapore as key examples in SEA. To learn more about how companies can enter, grow, and succeed in SEA’s halal industry, download our free report today. 

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