Transforming B2B Digital Sales in Southeast Asia

The COVID-19 has accelerated an inevitable digital revolution on B2B sales, forcing companies to shift from traditional sales to embracing online channels.

November 2020, by Shingo Kasumoto
B2B Sales Digitalization Download

The COVID-19 pandemic has caused economic disruption in Southeast Asia and affected overall B2B sales. With the need for businesses to stay afloat, this region is well-positioned to leverage on the digital revolution with a much younger and tech-savvy working population joining the foray compared to other major economies. Digital adoption in this market will allow the companies to cope with the current economic challenges, as highlighted in our latest white paper, “Transforming B2B Digital Sales in Southeast Asia". 

This pandemic has accelerated an inevitable digital revolution on B2B sales, forcing companies to shift from traditional sales approaches to embracing online sales channels. IMF has previously projected that the average GDP growth of the ASEAN-6 will shrink at -3.4%. With many businesses forced to look beyond existing accounts and markets – digitalizing sales is a potential option to look at.


Why Digitization is Critical in B2B Sales


Our research suggests significant findings related to the importance of digitization in B2B sales:

B2B companies should take this as an opportunity to establish their online channels to be well-positioned to capture new sales leads. Download our report to find out more about digitalization in B2B sales.

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