Erika Masako Welch

Erika Masako Welch


Erika is a Partner based in the United Arab Emirates. She has been responsible for the firm's expansion into and operational set-up and growth in the Middle East region. She manages the operations of the Lebanon and UAE offices, and the relationships with our clients and partners across the region. She is equipped with more than 13 years of consulting experience in the Middle East, helping global Fortune 500 companies, regional conglomerates, and occasional government clients across the globe in various sectors ranging from automotive, heavy industries and healthcare sectors. Prior to YCP Solidiance, she addressed sustainability challenges across various industries as a senior advisor and innovations manager.


Executive M.B.A (MSx Sloan Fellowship) from Stanford Graduate School of Business; Master's degree in Sustainability & Leadership from University of Cambridge; B.Sc. in Neuroscience & Psychology from McGill University

Industry experience

Automotive, Banking, Construction, Chemicals, E-commerce, Financial Services, Healthcare, Logistics, Lubricants, Machinery, Manufacturing, Retail, & Technology

Relevant country experience

Algeria, Bahrain, Egypt, India, Indonesia, Iran, Japan, Jordan, Kuwait, Lebanon, Malaysia, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, United Arab Emirates