Steve Ganster

Steve Ganster


Steve is a Director based in the United States. He has extensive experience across multiple industries and geographies through over 30 years of international consulting. He has completed over 700 assignments for various world’s leading companies, assisting them in international market entry and strategy development throughout Asia and China since the early 1980s. Prior to YCP Solidiance, Steve was the Managing Director of Shanghai-based growth advisory firm Technomic Asia. He has established offices across Asia and has practical background in developing growth strategies through both organic and acquisition approaches. He is the author of the book, “The China Ready Company”, and has won an Emmy for his role in the development of the DVD series, “On the Frontlines: Doing Business in China”.


MBA – Thunderbird Garvin School of International Management , BA in Economics and English Literature – Vassar College

Industry experience

Automotive, Healthcare, Consumer Goods, Machinery, Food, Construction, Foodservice, Industrial Products

Relevant country experience

China, Mexico, Indonesia, Thailand and Vietnam